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Wasgeurtje Ecommerce

Client Jack
Durations 2 Months
Project Type WordPress Conversion
Country Netherlands
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Wasgeurtje, an established e-commerce business, sought a highly optimized and user-friendly website to boost conversions and enhance their customers’ shopping experience. With over 10 years of experience in the e-commerce space, the client brought invaluable insights into what works and what doesn’t. Our task was to translate that expertise into a custom solution tailored to their needs.

We focused on building a streamlined shopping flow, from a custom cart page to a high-converting checkout process. By leveraging their years of industry knowledge and combining it with our technical expertise, we delivered a website optimized for conversions and usability.

The Challenges Wasgeurtje Faced

  • Low Cart-to-Checkout Conversion Rate: The cart page was not optimized, leading to significant drop-offs before customers proceeded to checkout.
  • Inefficient Checkout Process: A long and confusing checkout flow caused many customers to abandon their purchases.
  • Generic User Experience: The website lacked a personalized shopping flow, missing the chance to leverage the client’s deep understanding of customer behavior.
  • Missed Opportunities for Upselling: The cart page didn’t include features to promote additional products, resulting in lost revenue opportunities.
  • Outdated Design and Functionality: The cart and checkout pages felt outdated, which negatively impacted customer trust and engagement.

Project Goals

  • Pixel perfect Figma to WordPress conversion
  • Building a simple and easy backend
  • Make sure looks good on the mobile
  • Develop high converting cart & checkout page

Results Achieved for Wasgeurtje

  • Increased conversion rates by optimizing the cart and checkout pages.
  • Streamlined the shopping experience with a custom cart and checkout process.
  • Achieved higher average order value with upselling features on the cart page.
  • Improved mobile usability with a responsive and user-friendly design.
  • Delivered a modern design that enhanced customer trust and engagement.
  • Ensured client satisfaction, leading to ongoing collaboration opportunities.

Mobile-Friendly Design

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